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Dove Releases the Pursuit of Perfect in New Self-Esteem Project for Women

The science-backed content will focus on commitments to un-do, un-learn and reject harmful beauty ideals.

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By: Lianna Albrizio

Associate Editor

New Year’s is often a time for reflection and change, but unfortunately, for many women, especially Millennials, it’s also a time when societal pressures and unattainable beauty ideals can come to the forefront. To start 2025, Dove is inviting women to rip up the rules and sever ties with the “pursuit of perfect” when setting their resolutions. In 2024, the brand released The Real State of Beauty Report. This global study found that Millennial women have the lowest body confide...

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